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Sales Tuners

SalesTuners is a weekly podcast where I talk with great sales leaders and high performing individual salespeople about the attitude, actions, and abilities that have led to their success.
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Now displaying: February, 2017
Feb 28, 2017

Full Notes

https://www.salestuners.com/25-sales-leaders/

Top Book Recommendations

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  • Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales process is a better buying experience.

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Feb 21, 2017

Full Notes

https://www.salestuners.com/sam-mckenna/

Takeaways

  1. Be Polite: Prospects are more than just a number on a sales chart. He or she is a person with a whole life outside the office just like your own. Remembering that in meetings, phone calls and email outreach can make all the difference when it comes down to cultivating a relationship and ultimately making the sale.

  2. Get Prospects Become Storytellers: Sales is not a pitch. It’s a conversation. How can you structure your questioning to get a prospect comfortable enough to just open up and tell you a story? Sure, you could tell them a million things about your solution, but what does their world really look like?

  3. Show the Cost of Inaction: Sometimes it’s not about what they think they have. It’s about what they are losing. Showing your prospects the cost of inaction can often times be more effective than anything else. How much is it costing them to maintain the status quo? How can your product or service make their life easier? How can your offering keep them out from being embarrassed in their next meeting their boss?

Book Recommendation

Sponsor

  • Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales process is a better buying experience.
Feb 14, 2017

Full Notes

https://www.salestuners.com/matt-amundson/

Takeaways

  • Sell to People, Not Companies: Starting at the top of the funnel and working your way down is a sales strategy that brings the big picture into focus. Most sales people wake up in the morning thinking about the companies they want to sell to, instead of the actual people that fill the roles able to buy at that company. Figure out what their personal motivations, incentives, and interests are and talk to them like human beings.
  • Get Over Your Fears: President Franklin D. Roosevelt’s famous words about fear are just as true in sales as in anything else. The only thing to fear is fear itself. Truer words were never spoken, particularly in the sales world where fear is one of the most debilitating hurdles. Stop being afraid of sending the wrong content, calling the wrong person, hearing no or talking to strangers.
  • Do More: When in doubt, do more. Come in early and stay late. While most CEOs will stop and take note, don’t do it to show off. Do it because you believe in what you’re doing. Show up to work every day because you’re passionate about solving problems for customers and striving to be better.

Book Recommendations

Sponsor

  • Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales process is a better buying experience.
Feb 7, 2017

Full Notes

https://www.salestuners.com/patrick-giusti/

Takeaways

  1. Know the Key Players: Get to know who you are selling to before you meet them. Technology offers you a valuable resource of information about a person based on their professional networks, profiles and even published work. Seize the opportunity to know more than your competition by getting to know a person’s interests, passions and business practices prior to meeting them.

  2. The Biggest Play of the Game (Happens First): You know the saying, “you never get a second chance to make a first impression.” In sales, the biggest play of the game is often the very first one. That starts with getting to know who you’re talking to and who you’re selling to, but it digs deeper than that. It means knocking it out of the park on the first try by coming prepared with the product knowledge and insights necessary to do so.

  3. Play to the Audience: Understanding the role your prospect plays in the whole game is crucial to sales success. It’s one thing to sell an idea, product or service to the decision-makers in an organization. It’s something else entirely whether that idea, product or service resonates with the them. Figuring out the incentives each player has in a decision is another way to ensure a lasting victory for everyone involved.

Book Recommendation

Sponsor

  • Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales process is a better buying experience.
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